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Communicate on a global scale

Boutique2Mode and l’echommerces are positioned at the crossroads of communications media – newsletters, websites, social networks, etc – with multiple interactions between merchants, suppliers and consultants. By choosing to communicate through our media, you place your company at the very heart of the retail sector, and you benefit from the many professional contacts that arise from addressing highly specific themes “which speak” to retailers.


+1.3 million

of unique visitors

+2.3 million

of page views


of opened emails


emails clicks


on social networks

+1,1 million

of posts views

Email campaign/newsletters
Social networks

Data sources average 2020 and 21: Google Analytics / Sendinblue / Facebook Business – Statistics delivered on request –

Web Communication & Social Networks

l’echommerces has established itself as the representative media for independent traders, from hairdressers to bakers, restaurateurs, pharmacists and other household and personal equipment businesses. Partner of multiple associations and federations of traders, the businesses cover current events, as well as store operations: management, merchandising, marketing …

The editorial line of attaches great importance to the concrete concerns of professionals: marketing, merchandising, e-commerce, equipment… but also fashion and affiliation/franchise themes. The quality brought to the drafting of the files makes it the reference magazine for trades in the clothing, footwear and accessories sector.

The two sites host quality editorial content, as well as sponsored content and native advertising, including banner adverts.

On social networks Boutique2Mode and l’echommerces promote content sharing and boost promotional campaigns, also supported by our merchant support group which brings together more than 22,000 members


Content creation

We write advertorials & native advertising content and publish them on a variety of media, websites, social networks, newsletters, … here are some examples:

ZalandoAll My SMS, Solutions BoutiquesWHO’S NEXT, …

We offer communication packs at a reasonable cost in terms of visibility / lead return, a formula unparalleled in the BtoB market.


Newsletters and email campaigns

The commitment of retailers to our publications gives you access to a large exclusive database comprising more than 100,000 email addresses of retailers, managers of professional federations and retailer associations.

Using specific domain names and dedicated IP addresses, we carry out targeted routing:

  • Every week boutique2mode and l’echommerces newsletters are sent to retailers. Depending on availability, we offer banner adverts and dedicated positions for press releases.
  • For our partner advertisers, we regularly send out mass or targeted emails: hairdressers, fashion stores, e-cigarette resellers and bakers, among others.

Print Communication

The trade press is recognized as decisive in terms of buying advice. On request, we can republish magazines or make specific editions, in order to display your brand “on the counter” of thousands of stores and on the desks of decision-makers.

Here are the latest issues:



Layout, marketing, e-commerce, training… RETAIL GUIDE is the first B to B connection website in the retail equipment sector. This platform, dedicated to facilitating supplier research, benefits from an audience of thousands of traders and fashion brands which already read the and newsletters and websites.

Media kit and pricing

Feel free to contact us for further information or a pricing request:

B2M publishing & communication:

1178 RN 98 – 06700 St Laurent du Var

L’echommerces :
Boutique2Mode :